

strength AND CONDITIONING FOR ATHLETES
maximise your physical preparation to excel in your sport
build your physical resilience to prevent injury
work with an experienced coach: 20+ years, 4x Olympic Games
complete diagnostic assessments to determine the direction of the programme

Train in-person or on a programme with elite strength and conditioning coach Daniel Lavipour.
Benefit from Daniel's 20+ years experience as a strength and conditioning coach for athletes on Team GB, the New Zealand Olympic Team, England Football Teams, and New Zealand Netball team as well as 1000s of amateur, professional and youth athletes.





Principles of Training in Physical Preparation
Your training needs to be based around you as an individual. What you specifically need to do to improve performance and prevent injury in your sport.
Start by asking yourself what key physical qualities would significantly improve your personal performance? Furthermore what body segments represent the greatest injury risk for you? From here we can start building out a highly targeted and individualised training plan.
You may already have a strong intuition or understanding about what you need across different training areas however we have a proven framework of determining your training direction that includes diagnostic assessments which can add a significant layer of insight to the process.
We can help you immediately with this using technology not accessible in your standard gym. Furthermore from working in 20+ Olympic and professional sports we have a clear idea of standards and normative data from elite and amateur athletes from around the world.


Strength and Power Development for Sports Performance and Injury Prevention
Since every action in any sport involves either the production or absorption of force, improving your ability to be strong and powerful can have significant benefits on performance and injury reduction.
A failure to be sufficiently strong or powerful for your sport will limit your ability to produce the forces required for your level of competition and ultimately prevent you from fulfilling your potential. This is true for both speed, endurance, team and individual sports.
Strength also has a protective effect that allows both higher volumes and intensities of training as well as prevents against injury. This is because a stronger body is more capable of dealing with high forces.
Being stronger literally enables you to train / compete harder, more often and for longer.
Technical Mastery and Sports Performance
Strength and power underpin technique since as described above every action involves in the production or absorption of force.
For example if you are not strong enough to handle the large forces that happen when performing a certain skill you will be forced into a suboptimal movement strategy or be forced to perform the skill at a slower speed.
An example of this could be that an athlete with a weak foot and ankle complex will not be able to strike the floor with the same force through the front of the foot when sprinting. They will either be forced into producing a lower level of force that they can handle (ie run slower) or to adapt their movement strategy to a less efficient pattern such as striking the floor with a more rear foot ground contact strategy.
Improving the technical mastery of your strength training exercises will also enable you to further enhance your technical ability in your sport. For example by improving how your use a particular body-segment in some key exercises will help you use those same body-segments more efficiently in your sport.
A common failure of poor strength and conditioning is to focus on physical outputs alone with a disregard for the technical model of the sport and what the technical objectives of the individual athlete are.


Injury Rehabilitation / Prehabilitation
Injury is part of sport, training and life. It is never something you want to happen but comes with being human, pushing the limits, unfortunate accidents, our genetics but most importantly a failure to be prepared for the physical demands of sport, exercise or daily life.
When you are injured it can be a very difficult time with effects both mental and physical that can impinge on what we want from life.
Injury however is an opportunity to build back stronger. It is also an opportunity to train some of the other components of fitness that get neglected in the good times. For example, for a runner with a lower limb injury, it can be used as a time to train the upper body as well as a chance to fix the underlying problems that cause the injury in the first place.
For many, injury brings the opportunity to explore strength training for the first time as you realise your body was not able to handle the large forces that make up sport, exercise and daily life.
Science, Art, and Experience
RIGHT NOW THERE IS MORE INFORMATION ON TRAINING OUT THERE THAN EVER BEFORE. DESPITE THIS IT CAN BE EXTREMELY CONFUSING TO KNOW WHAT REALLY WORKS. FURTHERMORE EXERCISES AND CONCEPTS THAT LOOK GOOD ON SOCIAL MEDIA ARE LIKELY NOT THE ONES THAT WILL MAKE THE DIFFERENCE IN YOUR REAL WORLD PHYSICAL PERFORMANCE. SOMETIMES EVEN IN SPORT WITH THE BEST INTENTIONS THERE IS A DISCONNECT BETWEEN THE 'SCIENCE' AND WHAT REALLY WORKS.
SO WHAT DOES REALLY WORK!!??
ULTIMATELY ANYONE'S IDEAS ON TRAINING NEED TO HAVE BEEN TESTED IN THE FIELD OF PLAY AND NEW IDEAS NEED A SOLID RATIONAL BASED ON SCIENCE, EXPERIENCE AND PROCESS BASED REASONING. IT IS THE COMBINATION OF THESE FACTORS THAT ARE THE KEY DIFFERENTIATIOR. ON TOP OF THAT IT COMES DOWN TO THE ART OF TRAINING.
TRAINING FOR ANY SPORT IS TOUGH. PHYSICALLY AND MENTALLY. THE SACRIFICES ARE HUGE. INJURIES ARE FRUSTRATING. BUT ULTIMATELY THE CHALLENGE IS WORTH IT IN AN INDESCRIBABLE WAY. YOU WANT TO GIVE YOURSELF THE BEST CHANCE OF SUCCESS AND SUCCESS STARTS WITH WORLD CLASS PHYSICAL PREPARATION.
IF YOU WOULD LIKE TO SET UP A CONVERSATION TO DISCUSS HOW WE CAN SUPPORT YOU AND YOUR TRAINING PLEASE DON'T HESITATE TO GET IN CONTACT BY FILLING IN THE FORM BELOW.

TRAIN IN-PERSON
IN LONDON
Train in-person with Daniel Lavipour at multiple locations around London or over video call from anywhere in the world.
Benefit from the same support that elite runners receive when working with Daniel Lavipour in a high performance environment.
In-person locations:
Hackney, East London
Hammersmith, West London
Other locations available on request
train on a programme
ANYWHERE IN THE WORLD
For those who want to train independently with the structure and direction of an individualised programme.
Sent through an app that includes video demonstrations and performance tracking.
- Regular check ins
- Initial consultation in person or remotely
- Can be used in conjunction with in-person sessions.
- 1 week free trial

HYBRID training
a mix of in-person and remote support
Have the best of both worlds!
Combine in person or virtual sessions with a programme to follow + all the remote support your need to succeed.
Lots of athletes we work with come in for weekly, bi-weekly, or monthly sessions. Some youth athletes schedule their sessions to sync with school holidays.
some of the athletes, sports and teams we have worked with:

team gb / british olympic association / english institute of sport
National lead strength and conditioning coach for injury rehabilitation at Team GB.
Sports supported: Track and field, triathlon, football, swimming, hockey, rowing, gymnastics, winter sports, para sports, rugby, boxing and more..
new zealand olympic team / high performance sport new zealand
National and regional lead of multiple sports
2 x olympic games, 3 x commonwealth games, 20+ world championships
medals at every major championships
sports supported: athletics, kayak, netball, triathlon, swimming, rowing, cycling, rugby 7s, hockey, football,

ATHLETICS
BRENT NEWDICK: DECATHLON: 12TH LONDON OLYMPIC GAMES, COMMONWEALTH GAMES MEDALIST PB 8113
DOMINIC OGBECHIE: HIGH JUMP: WORLD JUNIOR U15 RECORD HOLDER, PB: 2.22
NIKKI HAMBLIN: OLYMPIAN, COMMONWEALTH GAMES MEDALIST, PM: 1.59.66, 4.02.82
AND MANY MORE OLYMPIC, COMMONWEALTH AND AMATEUR ATHLETES ACROSS ALL DISCIPLINES

KAYAK
NATIONAL LEAD FOR NEW ZEALAND TEAM 2008-2013
LISA CARRINGTON: OLYMPIC CHAMPION 2012, 2016, 2020
JESS WALKER: OLYMPIAN
TENEALE HATTON: OLYMPIAN, WORLD CHAMPION
BEN FOUHY: OLYMPIC MEDALIST
AND MANY MORE OLYMPIANS, NATIONAL CHAMPIONS AND CLUB ATHLETES

NETBALL
NEW ZEALAND SILVER FERNS NATIONAL TEAM
NEW ZEALAND SILVER FERNS U21 NATIONAL TEAM
LONDON PULSE SUPER LEAGUE TEAM
NORTHERN MYSTICS ANZ TEAM
DOZENS OF PREM, REGIONAL AND CLUB PLAYERS AND TEAMS

FOOTBALL
ENGLAND WOMEN U15
ENGLAND WOMEN U16
ENGLAND WOMEN U19
ENGLAND WOMEN U23
ENGLAND MEN U18

HYROX
SOPHIA PARVIZI WAYNE, WORLD RECORD HOLDER

COMBAT SPORTS
MMA: FELIX KLINKHAMMER, PROFESSIONAL RECORD: 9:0
KARATE: MORGAN HARRIOT, MULTIPLE NATIONAL CHAMPION

SAILING
MARI ERDI: OLYMPIAN
JO ALEH AND POLLY POWRIE: OLYMPIC GOLD MEDALISTS
KATE ELLINGHAM: WINDSURFING